the big see
copy roles: website copy | social copy
the problem / ask
THE SKIN CANCER FOUNDATION needed A NEW CAMPAIGN THAT HELPED SIMPLIFY THE EARLY SIGNS OF SKIN CANCER (“ABCDE” ANYONE?)
the insight
SKIN CANCER IS THE ONLY CANCER YOU CAN SEE, AND THE MOST POWERFUL TOOL WE HAVE TO DETECT IT IS OUR EYES, that means WE CAN CATCH IT ANYTIME WE LOOK IN THE MIRROR
the solution
WE EVOLVED THE ORIGINAL “ABCDE” ACRONYM INTO A SIMPLER, MORE MEMORABLE PHRASE: ”NEW, CHANGING, AND UNUSUAL”…Then, we made the one mirror you simply can’t ignore
WEBSITE refresh
TO elevate THE spot, WE CREATED A NEW, ENERGETIC SITE THAT WAS JUST AS INTERACTIVE AS OUR MIRROR
Social refresh
WE BROUGHT THE SAME ENERGY TO SOCIAL on FACEBOOK & INSTAGRAM